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I want to teach you how to use your blog effectively so the time and energy you will dedicate to writing and publishing articles on your blog will actually help optimize your website to perform better in the search engines. When you duplicate this post, you will delete this template content and replace it with your article content.

First let’s talk about your blog post title.

You want it to include the most important keyword for the blog post you’re writing. Your blog post title is displayed in an H1 header tag. That may not mean anything to you, but to Google, it’s very important. Your h1 header tag for this post is what Google most prioritizes when it crawls this page. It tells Google what this post is about.

I’ve created a handy visual guide to help you understand where to add your keyword for this post. You’ll add it in seven places for this post.

Spacing.

People are skimmers. Use short sentences and small paragraphs. Break your paragraphs up by using your H2 and H3 header tags. Do not fear white space. It gives the eyes a break and makes things lovelier to read.

Open up your content block panel by clicking on any of the little gray teardrop shapes that display when you hover over this page (image below). This is how you can add cool things to your blog posts like: quotes (see below), buttons (see above), videos, audios, photos, and more!

 
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This is what a quote block looks like. You can call out nifty things by using the quote block. No need to add the quote marks. Squarespace does it for you.
— Deana Ward

By now, you probably have the hang of it so I’ll add a bit more sample text just to fill out this page. Eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

This is a subtitle. I’m using your H2 size.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

This is a bulleted list (using the H3 header here).

  • List

  • List

  • List

  • List

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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About The Author

Maureen Johnstone is a Certified and Accredited Professional Leadership Coach who helps people deepen how they know themselves. She guides her private clients and workshop audiences to lead boldly—from a place of self-mastery, authenticity, curiosity, and vision.

LEARN MORE ABOUT MAUREEN’S COACHING SERVICES
for individuals | in the workplace | strengths mastery coaching | speaking

 

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